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About 

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TV is evolving and paths for monetization have to be alligned. The frontiers between Linear TV and Connected TV are not more difused than ever, and monetization needs to follow the trend. Standarisation, measurement, data and a powerful ad serving will show us the way to keep ofering the users the best content and the best experience by delivering relevant, significant and non intrusive ads.

Journalism & Sociology academic background with 9 years of experience in Sales & Client Services in the Digital ecosystem. Programmatic Digital Advertising. Ad serving. CTV, FAST specialist. Board founding member of The Women in Programmatic Spain.

Mercedes Alonso Sena

Mercedes Alonso Sena

HEAD OF ADVERTISING AND MONETIZATION

City

MADRID

Speaking experiences:

AS SPOTX REPRESENTATIVE, INDEX, TWIPN

CTV, AD SERVING, FAST CHANNELS

Interested in:

ES / EN

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