Jasdeep (Jazz) is Head of Demand Generation and has worked at Performics x Starcom for 10 years. She started her career specialising in Search marketing and she was nominated as one of the 30 Women of Search in the UK. Over the past 7 years, she has broadened out her remit to include Paid Social, really leading the evangelisation of the channel across a number of big brands across CPG, Retail, Travel and Luxury. Alongside this, she regularly presents thought-leadership about the future of digital at industry events such as Social Media Week and at multiple IAB conferences, including on topics such as Influencer Marketing and Online to Offline Measurement.